Almost everyone enjoys using the Instagram app. And today, we are sharing 5 amazing tips for electronic music artists that promote themselves on Instagram:
Tip #1: Know your audience
The first thing that you need to know about Instagram is that its users fall into a certain demographic. For example, 55% of Instagram’s users fall within the 18-29-year-old age range. Definitely, 65% of Instagram daily active users are female. This means that as electronic music artist may your audience does not fit the demographic. But, that should not stop you from using Instagram. Just be aware of the demographics so you can plan your content accordingly.
Tip #2: Schedule posts
Mondays and Thursdays are the most active days on Instagram have shown one study. According to this study by CoSchedule, Tuesday at 2pm is the most-effective time to post on Instagram. An Instagram post-scheduling software that is called Hopper, found that the best time to post on Instagram is between 6 p.m. and 7:30 p.m. during the week and around 11 a.m. on the weekend. But, such data is based on a certain audience sample which means your audience may have different attributes.
The best option is to find a bit of a balance between posting. Posting too often can lead to unfollows and spam your fans’ feeds. At the beginning try to post once per day depending on the amount of content you have available.
Tip #3: Cross-promote
If you’re an artist a great way to start is by cross-promoting your posts to other social media accounts. The way of doing this is to share the photo posted on Instagram, at the same time on your Facebook, Twitter, and other social media accounts.
Tip #4: Look at the bigger picture
Even if you actively post great photos on Instagram and you have many fans on the platform, keep in mind that Instagram should be only a part of your promotion strategy. Just make sure that you are not ignoring other social media tools to grow your promotion on the network.
Bonus Tip #5: Use Instagram Stories
Use Instagram stories to give fans an insight into your life in the studio or while gigging. Also, you can use a story for the more private look at what you do when not working on music. For sure, these days Instagram stories are more popular than the Instagram posts which means that the stories can reach far more audience than the posts.