Industry research and potential fans can be caught by using hashtags. Especially when you are using hashtags on Instagram, it can be a way to organize a great search. It can be virtually useful for both consumers and producers in any industry in the world. For musicians, hashtags can be very beneficial in many different ways. From connecting with similar artists to connecting with new fans, here are the 5 times to use hashtags on one of the most popular apps – Instagram.
1. When You’re At A Specific Location, Venue etc…
Festivals, amphitheaters or concert halls always tag their event at that exact location. This can be a great way for you and your fans to easily track useful posts or many pictures.
2. You have to Track Tours
You will have many benefits if you are tracking tours via Instagram. By doing this, you are not only allowing your fans to connect with one another, also you are promoting your shows and your music to your fanbase. This is a perfect way to continue growing your audience. For example, John Mayer used the #SearchForEverythingTour on Instagram for tour dates, pictures and release video clippings from the tour.
3. Join a Trending Conversation That Your Fans are a Part of
Hashtags are an excellent way to interact with your fans but really depends on the type of crowd you attract. For example, the #OOTD trend is when you post a picture of your daily outfit. This idea is simple, but fun way of how trendy hashtags allow you to connect with fans in a more personal way. It’s one of the many ways that shows how sharing snippets of details about your personal life can result with connecting with your fanbase.
4. Promote New Music Releases
You must use a hashtag to identify new releases. The excitement will grow amongst fans for upcoming music, tour dates, etc. The most important is that you and your fans can easily track the progression of the new release by using a hashtag throughout any promotional materials for new music
5. Connect with Similar Artists and Fan Bases
This tip can be very helpful. It allows you to establish a relationship with fans and artists. Your biggest fan might be in Tokyo and by adding #FutureHouse to your post, they can find you on their discover page that contains content from tons of other artists and producers in the same genre.
Don’t make the mistake of thinking hashtags throw off social media posts or hashtags are lame because, in reality, they can help you to connect and reach fans. This simple tool is connecting fans and musicians on a daily basis and could be your next step spreading more and more of your music.