In the 21st century definitely, the most influence have social media networks. Almost everybody uses Twitter, Instagram or Facebook. If you are active on this social media networks as a DJ/Producer or record label you should read these 4 free tools that can help you to understand your social media fans.
The most powerful tool that helps to understand your Facebook Page is Audience Insights which is hidden within Facebook Ads Manager. If you go to “Demographics” section, you can learn the following info about your fans: Relationship status, Age and gender distribution, Education level, Lifestyle and Job title. Also, you can discover Top cities, Top countries and Top languages under the “Page Likes”.
Audience Insights shows the activities that your fans take part in, purchase behavior and their device usage. Interesting is that besides all of these, you can even find out when your fans using Facebook. This is great because it helps to find when is the best time to post on Facebook. You can see how many of your fans are active on a day in the section called “When Your Fans Are Online”. In the “Times” section you can see how many of your fans are active during each hour.
Instagram’s free native analytics tool is Instagram Insights that helps you with a business profile to dig into the data and uncover who your fans are. Tap on the analytics button (it looks like a chart) to access Instagram Insights, scroll down to the “Followers” section, and hit “See more”. Instagram Insights can give you almost the same data as Facebook. The only difference is a section “Interests”, Instagram doesn’t have it.
Twitter Analytics have information about your fans, your organic audience, and your tailored audiences, for example, Gender and age, Buying styles, Interests, Location.
On the other side, there is Followeronk which is an amazing FREE Twitter tool that provides more data than Twitter Analytics. You can gather information on your fans most active hours, a cloud of their bios, and more.
If you understand who your social media fans are can help you to create the right content for them and increase your reach. So don’t forget to try these free tools.